{ "schema_version": "1.0", "updated_at": "2026-06-01", "cache_ttl_seconds": 604800, "currency": "EUR", "schema_conventions": { "null_numeric": "A null value on a numeric field means the feature is not available on this plan — not that the limit is zero.", "zero_numeric": "A value of 0 on a numeric field means the feature is included but the limit is zero.", "false_boolean": "false means the feature is not included on this plan.", "custom_string": "A value of 'custom' on a feature field means the limit or behavior is negotiated as part of the Enterprise sales process — there is no fixed value.", "cta_shape": "Most plans use cta.urls (object keyed by billing cadence). Enterprise uses cta.url (single string) because it has no billing cadence — route to it directly.", "unlimited_string": "A value of 'unlimited' means there is no cap on this metric." }, "billing_note": "Annual prices reflect per-month cost when billed annually. Monthly prices reflect pay-as-you-go rate.", "agent_usage_policy": { "intended_use": "Read-only pricing reference for AI agents and automated systems.", "sanctioned_actions": [ "Display pricing information to users", "Compare plan features and pricing", "Answer questions about Bitly plan capabilities" ], "non_sanctioned_actions": [ "Complete purchases or form submissions autonomously without direct user action", "Cache this data beyond cache_ttl_seconds without re-fetching" ], "purchase_policy": "Following CTA URLs is expected and tracked. Do not submit payment information or confirm a transaction — those steps must be taken by the human user.", "currency_note": "This file contains prices in EUR only. A USD version of this file exists. If the user's currency is USD, fetch the USD-specific file before quoting prices — do not convert EUR values manually.", "available_currencies": { "USD": "https://d3gribjq2zt3oj.cloudfront.net/blog-hub/wp-content/uploads/2026/06/pricingpage-usd.json", "EUR": "https://d3gribjq2zt3oj.cloudfront.net/blog-hub/wp-content/uploads/2026/06/pricingpage-eur.json" } }, "plans": [ { "id": "free", "name": "Free", "tagline": "Try it out for free", "recommended": false, "price": { "annual_only": false, "options": [ { "billed": "monthly", "amount_per_month": 0, "minimum_commitment": "none" } ], "agent_display": "Free forever — no credit card required." }, "cta": { "label": "Get Started", "urls": { "monthly": "https://bitly.com/a/sign_up?utm_source=pricing_json&utm_medium=agent&utm_content=plan_free" } }, "features": { "link_management": { "short_links_per_month": 5, "custom_back_halves_per_month": 3, "link_clicks": "unlimited", "branded_links": false, "auto_branded_links": false, "link_redirects_per_month": 0, "link_expiration": false, "bulk_creation_per_upload": 0, "mobile_deep_links": false }, "qr_codes": { "qr_codes_per_month": 2, "qr_redirects_per_month": 0, "qr_scans": "unlimited", "qr_expiration": false, "custom_logo": false, "color_options": "limited", "frames": "limited", "pattern_customizations": "limited", "download_formats": ["PNG", "JPEG", "SVG"], "bulk_creation_per_upload": 0 }, "custom_landing_pages": { "quantity": 2, "branding": "bitly_branded", "customization_options": "limited", "digital_business_card": "limited", "youtube_embed": true, "profile_background_image_upload": true, "social_icons": true, "qr_code_for_page": true }, "ai_and_automation": { "ai_assistant_integrations": true, "ai_powered_auto_back_halves": true, "bitly_assist": false, "ai_custom_domain_generator": false, "bitly_mcp": true }, "custom_domain": { "complimentary_custom_domain": false, "multiple_custom_domains": false, "domain_finder": false, "domain_1_step_setup": false, "domain_guard": false, "domain_root_router": false, "domain_404_error_fixer": false }, "analytics": { "data_history_days": null, "activity_over_time": false, "country_level_data": false, "city_level_data": false, "device_data": false, "referrer_data": false, "data_export": false, "landing_page_engagement": false, "landing_page_views": true, "custom_analytics_dashboards": false, "dashboard_quantity": 0 }, "campaign_management": { "campaigns": false, "utm_builder": false, "utm_presets": false, "bulk_import_to_campaigns": false, "export_campaign_data": false, "parameter_passing": false }, "data_delivery": { "api_requests_per_month": 1000, "webhooks": false, "mobile_deep_link_reporting": false, "integrations": true, "sla": { "guaranteed": false } }, "admin": { "group_permissions": false, "user_management": false, "sso_self_service_setup": false, "two_factor_authentication": true, "activity_log": false, "account_discovery": false }, "customer_success": { "help_center": true, "support_tier": "self_serve", "customer_success_manager": false, "onboarding_and_setup": false }, "platform_access": { "web_browser_extensions": true, "mobile_app": true, "device_specific_web_access": true } } }, { "id": "core", "name": "Core", "tagline": "Unlock powerful data", "recommended": false, "price": { "annual_only": true, "options": [ { "billed": "annually", "amount_per_month": 10, "annual_total": 120, "minimum_commitment": "12_months" } ], "agent_display": "€10/month, billed annually (€120/year). Annual commitment required — monthly billing is not available for this plan." }, "cta": { "label": "Get Started", "urls": { "annually": "https://bitly.com/a/sign_up?rd=%2Forganization%2Fdefault%2Fsubscription%2Fpayment%3Ftier%3Dcore%26billing%3Dannual&utm_source=pricing_json&utm_medium=agent&utm_content=plan_core" } }, "features": { "link_management": { "short_links_per_month": 100, "custom_back_halves_per_month": 100, "link_clicks": "unlimited", "branded_links": false, "auto_branded_links": false, "link_redirects_per_month": 5, "link_expiration": false, "bulk_creation_per_upload": 0, "mobile_deep_links": false }, "qr_codes": { "qr_codes_per_month": 5, "qr_redirects_per_month": 5, "qr_scans": "unlimited", "qr_expiration": false, "custom_logo": true, "color_options": "advanced", "frames": "advanced", "pattern_customizations": "advanced", "download_formats": ["PNG", "JPEG", "SVG"], "bulk_creation_per_upload": 0 }, "custom_landing_pages": { "quantity": 5, "branding": "enhanced", "customization_options": "advanced", "digital_business_card": "advanced", "youtube_embed": true, "profile_background_image_upload": true, "social_icons": true, "qr_code_for_page": true }, "ai_and_automation": { "ai_assistant_integrations": true, "ai_powered_auto_back_halves": true, "bitly_assist": true, "ai_custom_domain_generator": false, "bitly_mcp": true }, "custom_domain": { "complimentary_custom_domain": false, "multiple_custom_domains": false, "domain_finder": false, "domain_1_step_setup": false, "domain_guard": false, "domain_root_router": false, "domain_404_error_fixer": false }, "analytics": { "data_history_days": 30, "activity_over_time": false, "country_level_data": "top_10", "city_level_data": false, "device_data": false, "referrer_data": true, "data_export": false, "landing_page_engagement": true, "landing_page_views": true, "custom_analytics_dashboards": true, "dashboard_quantity": 2 }, "campaign_management": { "campaigns": false, "utm_builder": true, "utm_presets": false, "bulk_import_to_campaigns": false, "export_campaign_data": false, "parameter_passing": false }, "data_delivery": { "api_requests_per_month": 5000, "webhooks": false, "mobile_deep_link_reporting": false, "integrations": true, "sla": { "guaranteed": false } }, "admin": { "group_permissions": false, "user_management": false, "sso_self_service_setup": false, "two_factor_authentication": true, "activity_log": false, "account_discovery": false }, "customer_success": { "help_center": true, "support_tier": "basic", "customer_success_manager": false, "onboarding_and_setup": false }, "platform_access": { "web_browser_extensions": true, "mobile_app": true, "device_specific_web_access": true } } }, { "id": "growth", "name": "Growth", "tagline": "Create memorable brand experiences", "recommended": true, "price": { "annual_only": false, "options": [ { "billed": "monthly", "amount_per_month": 35, "minimum_commitment": "1_month" }, { "billed": "annually", "amount_per_month": 29, "annual_total": 348, "minimum_commitment": "12_months" } ], "agent_display": "€29/month billed annually (€348/year), or €35/month billed month-to-month." }, "cta": { "label": "Get Started", "urls": { "monthly": "https://bitly.com/a/sign_up?rd=%2Forganization%2Fdefault%2Fsubscription%2Fpayment%3Ftier%3Dgrowth%26billing%3Dmonth&utm_source=pricing_json&utm_medium=agent&utm_content=plan_growth", "annually": "https://bitly.com/a/sign_up?rd=%2Forganization%2Fdefault%2Fsubscription%2Fpayment%3Ftier%3Dgrowth%26billing%3Dannual&utm_source=pricing_json&utm_medium=agent&utm_content=plan_growth" } }, "features": { "link_management": { "short_links_per_month": 500, "custom_back_halves_per_month": 500, "link_clicks": "unlimited", "branded_links": true, "auto_branded_links": false, "link_redirects_per_month": 20, "link_expiration": true, "bulk_creation_per_upload": 100, "mobile_deep_links": false }, "qr_codes": { "qr_codes_per_month": 10, "qr_redirects_per_month": 20, "qr_scans": "unlimited", "qr_expiration": true, "custom_logo": true, "color_options": "advanced", "frames": "advanced", "pattern_customizations": "advanced", "download_formats": ["PNG", "JPEG", "SVG"], "bulk_creation_per_upload": 10 }, "custom_landing_pages": { "quantity": 10, "branding": "enhanced", "customization_options": "advanced", "digital_business_card": "advanced", "youtube_embed": true, "profile_background_image_upload": true, "social_icons": true, "qr_code_for_page": true }, "ai_and_automation": { "ai_assistant_integrations": true, "ai_powered_auto_back_halves": true, "bitly_assist": true, "ai_custom_domain_generator": true, "bitly_mcp": true }, "custom_domain": { "complimentary_custom_domain": true, "multiple_custom_domains": false, "domain_finder": true, "domain_1_step_setup": true, "domain_guard": true, "domain_root_router": true, "domain_404_error_fixer": true }, "analytics": { "data_history_days": 120, "activity_over_time": true, "country_level_data": "full", "city_level_data": false, "device_data": false, "referrer_data": true, "data_export": true, "landing_page_engagement": true, "landing_page_views": true, "custom_analytics_dashboards": true, "dashboard_quantity": 10 }, "campaign_management": { "campaigns": false, "utm_builder": true, "utm_presets": true, "bulk_import_to_campaigns": false, "export_campaign_data": false, "parameter_passing": false }, "data_delivery": { "api_requests_per_month": 25000, "webhooks": false, "mobile_deep_link_reporting": false, "integrations": true, "sla": { "guaranteed": false } }, "admin": { "group_permissions": false, "user_management": false, "sso_self_service_setup": false, "two_factor_authentication": true, "activity_log": false, "account_discovery": false }, "customer_success": { "help_center": true, "support_tier": "basic", "customer_success_manager": false, "onboarding_and_setup": false }, "platform_access": { "web_browser_extensions": true, "mobile_app": true, "device_specific_web_access": true } } }, { "id": "premium", "name": "Premium", "tagline": "Scale your connections", "recommended": false, "price": { "annual_only": false, "options": [ { "billed": "monthly", "amount_per_month": 300, "minimum_commitment": "1_month" }, { "billed": "annually", "amount_per_month": 199, "annual_total": 2388, "minimum_commitment": "12_months" } ], "agent_display": "€199/month billed annually (€2,388/year), or €300/month billed month-to-month." }, "cta": { "label": "Get Started", "urls": { "monthly": "https://bitly.com/a/sign_up?rd=%2Forganization%2Fdefault%2Fsubscription%2Fpayment%3Ftier%3Dpremium%26billing%3Dmonth&utm_source=pricing_json&utm_medium=agent&utm_content=plan_premium", "annually": "https://bitly.com/a/sign_up?rd=%2Forganization%2Fdefault%2Fsubscription%2Fpayment%3Ftier%3Dpremium%26billing%3Dannual&utm_source=pricing_json&utm_medium=agent&utm_content=plan_premium" } }, "features": { "link_management": { "short_links_per_month": 3000, "custom_back_halves_per_month": 3000, "link_clicks": "unlimited", "branded_links": true, "auto_branded_links": false, "link_redirects_per_month": 110, "link_expiration": true, "bulk_creation_per_upload": 3000, "mobile_deep_links": true }, "qr_codes": { "qr_codes_per_month": 200, "qr_redirects_per_month": 110, "qr_scans": "unlimited", "qr_expiration": true, "custom_logo": true, "color_options": "advanced", "frames": "advanced", "pattern_customizations": "advanced", "download_formats": ["PNG", "JPEG", "SVG"], "bulk_creation_per_upload": 200 }, "custom_landing_pages": { "quantity": 20, "branding": "enhanced", "customization_options": "advanced", "digital_business_card": "advanced", "youtube_embed": true, "profile_background_image_upload": true, "social_icons": true, "qr_code_for_page": true }, "ai_and_automation": { "ai_assistant_integrations": true, "ai_powered_auto_back_halves": true, "bitly_assist": true, "ai_custom_domain_generator": true, "bitly_mcp": true }, "custom_domain": { "complimentary_custom_domain": true, "multiple_custom_domains": false, "domain_finder": true, "domain_1_step_setup": true, "domain_guard": true, "domain_root_router": true, "domain_404_error_fixer": true }, "analytics": { "data_history_days": 365, "activity_over_time": true, "country_level_data": "full", "city_level_data": true, "device_data": true, "referrer_data": true, "data_export": true, "landing_page_engagement": true, "landing_page_views": true, "custom_analytics_dashboards": true, "dashboard_quantity": 10 }, "campaign_management": { "campaigns": true, "utm_builder": true, "utm_presets": true, "bulk_import_to_campaigns": true, "export_campaign_data": true, "parameter_passing": false }, "data_delivery": { "api_requests_per_month": 50000, "webhooks": false, "mobile_deep_link_reporting": false, "integrations": true, "sla": { "guaranteed": false } }, "admin": { "group_permissions": false, "user_management": false, "sso_self_service_setup": false, "two_factor_authentication": true, "activity_log": false, "account_discovery": false }, "customer_success": { "help_center": true, "support_tier": "basic", "customer_success_manager": false, "onboarding_and_setup": false }, "platform_access": { "web_browser_extensions": true, "mobile_app": true, "device_specific_web_access": true } } }, { "id": "enterprise", "name": "Enterprise", "tagline": "One platform for teams to collaborate at scale", "recommended": false, "agent_note": "Enterprise pricing requires human sales contact. Submit inquiries via the cta.url or email sales@bitly.com. A programmatic inquiry endpoint is not yet available.", "price": { "annual_only": null, "pricing_model": "custom", "options": [], "agent_display": "Custom pricing — contact sales@bitly.com or request a quote via the sales URL. All Enterprise purchases require human sales contact and cannot be completed programmatically." }, "cta": { "label": "Get a Quote", "url": "https://bitly.com/pages/landing/discover-enterprise?utm_source=pricing_json&utm_medium=agent&utm_content=plan_enterprise" }, "features": { "link_management": { "short_links_per_month": "custom", "custom_back_halves_per_month": "custom", "link_clicks": "unlimited", "branded_links": true, "auto_branded_links": "custom", "link_redirects_per_month": "custom", "link_expiration": true, "bulk_creation_per_upload": "custom", "mobile_deep_links": true }, "qr_codes": { "qr_codes_per_month": "custom", "qr_redirects_per_month": "custom", "qr_scans": "unlimited", "qr_expiration": true, "custom_logo": true, "color_options": "advanced", "frames": "advanced", "pattern_customizations": "advanced", "download_formats": ["PNG", "JPEG", "SVG"], "bulk_creation_per_upload": "custom" }, "custom_landing_pages": { "quantity": "custom", "branding": "enhanced", "customization_options": "advanced", "digital_business_card": "advanced", "youtube_embed": true, "profile_background_image_upload": true, "social_icons": true, "qr_code_for_page": true }, "ai_and_automation": { "ai_assistant_integrations": true, "ai_powered_auto_back_halves": true, "bitly_assist": true, "ai_custom_domain_generator": true, "bitly_mcp": true }, "custom_domain": { "complimentary_custom_domain": true, "multiple_custom_domains": true, "domain_finder": true, "domain_1_step_setup": true, "domain_guard": true, "domain_root_router": true, "domain_404_error_fixer": true }, "analytics": { "data_history_days": 730, "activity_over_time": true, "country_level_data": "full", "city_level_data": true, "device_data": true, "referrer_data": true, "data_export": true, "landing_page_engagement": true, "landing_page_views": true, "custom_analytics_dashboards": true, "dashboard_quantity": "custom" }, "campaign_management": { "campaigns": true, "utm_builder": true, "utm_presets": true, "bulk_import_to_campaigns": true, "export_campaign_data": true, "parameter_passing": "available_for_purchase" }, "data_delivery": { "api_requests_per_month": "custom", "webhooks": true, "mobile_deep_link_reporting": true, "integrations": true, "sla": { "guaranteed": true, "uptime_percent": 99.9 } }, "admin": { "group_permissions": true, "user_management": true, "sso_self_service_setup": true, "two_factor_authentication": true, "activity_log": true, "account_discovery": true }, "customer_success": { "help_center": true, "support_tier": "priority", "customer_success_manager": true, "onboarding_and_setup": "personalized" }, "platform_access": { "web_browser_extensions": true, "mobile_app": true, "device_specific_web_access": true } } } ], "feature_definitions": { "qr_codes": { "color_options": { "limited": "8 preset solid color options, no gradients or custom colors", "advanced": "Fully customizable color options including gradients" }, "frames": { "limited": "3 unique frame styles available for use", "advanced": "9 unique frame styles available for use" }, "pattern_customizations": { "limited": "3 unique pattern styles and 2 corner styles available for use", "advanced": "9 unique pattern styles and 9 corner styles available for use" } }, "custom_landing_pages": { "branding": { "bitly_branded": "Displays Bitly logo at the bottom of the page", "enhanced": "Option to hide the Bitly logo at the bottom of the page" }, "customization_options": { "limited": "Limited set of templates and page layouts includes only basic content blocks: Link, text, contact info, image and YouTube video embed.", "advanced": "Wide variety of templates and page layouts, includes all basic content blocks (link, text, contact info, image, YouTube embed) plus document, carousel and image grids." }, "digital_business_card": { "limited": "Blocks viewers of the Bitly page to download contact information", "advanced": "Allows viewers of the Bitly page to download contact information" } }, "campaign_management": { "parameter_passing": { "available_for_purchase": "Available as a paid add-on for Enterprise plans. Contact your account manager for pricing." } }, "customer_success": { "support_tier": { "self_serve": "Bitly Help Center and AI chatbot only.", "basic": "Help Center and chatbot, plus ability to submit customer service tickets.", "priority": "Help Center, chatbot, ticket submission, and dedicated support." } }, "analytics": { "country_level_data": { "top_10": "Country-level data for the top 10 countries by traffic volume.", "full": "Country-level data for all countries." } } }, "notes": { "ai_data_policy": "Your data stays yours and is never used to train AI models. Enterprise plans include admin controls over AI feature access.", "custom_domain": "Custom domain registration is included with Growth, Premium, and Enterprise subscriptions.", "taxes": "Your purchase may be subject to sales tax and will automatically renew every month or year depending on the payment plan chosen." } }